Wednesday, November 14, 2018

    In advance of “Small Business Saturday”, craft breweries across the state are raising a flag and awareness for the independent craft breweries of Wisconsin.

    WISCONSIN, STATEWIDE - In advance of the holiday shopping season, craft breweries across Wisconsin are raising a flag to help beer lovers identify craft beers that are independently produced in the state. Nearly 30 breweries will hoist a flag at 10 am on November 20thbearing the Brewers Association’s “independent craft” seal. The Brewers Association is the not-for-profit trade group which advocates for small and independent craft brewers across the nation.

    The independent craft seal has been adopted by independent craft breweries in Wisconsin to help consumers identify which beers on retail shelves and taps are genuinely produced by independently owned craft breweries. The Wisconsin Brewers Guild, the not-for-profit trade association for Wisconsin’s small and independent craft breweries is adding its support to the initiative.

    Additionally, small and independent craft beer retailers across the state will be recognized for their support of and commitment to Wisconsin craft beer.  In appreciation for their shared goal of making Wisconsin “A Better State of Beer”, retailers of Wisconsin craft beer will be presented with Wisconsin Brewers Guild wall tackers signifying to consumers that their establishments are reliable Wisconsin craft beer destinations.

    “Our taprooms are the ‘test labs’ to share product innovations with consumers but our retail partners are vital to taking those products to a broader consumer audience.” said Mark Garthwaite, Executive Director of the Wisconsin Brewers Guild. “As an organization, we felt it was important to add emphasis to the significance of the Independent craft seal by extending its meaning beyond the brewery. Small and independent retailers are important to us and they are important for providing consumers with more choice.”

    The flags, bearing an icon of an upside down beer bottle emblazoned with “independent craft”, will be flown at a number of breweries just in time for “Small Business Saturday”, one of the busiest shopping days of the year. Small Business Saturday is a reminder to holiday shoppers to visit the small and independent businesses in their communities during the holiday season.

    Participating Breweries:

    Badger State Brewing Co. – Green Bay                       PUBLIC Craft Brewing Co. – Kenosha
    Bavarian Bierhaus – Glendale                                      Red Eye Brewing Co. – Wausau
    Biloba Brewing Co. – Brookfield                                   Rocky Reef Brewing Co. – Woodruff
    Capital Brewery – Middleton                                         Sand Creek Brewing Co. – Black River Falls
    Central Waters Brewing Co. – Amherst                        Second Salem Brewing Co. – Whitewater
    Dead Bird Brewing Co. – Milwaukee                            Sprecher Brewing Co. – Glendale
    Delafield Brewhaus – Delafield                                     St. Francis Brewery – St. Francis
    Eagle Park Brewing Co. – Milwaukee                           Stillmank Brewing Co. – Green Bay
    Enlightened Brewing Co. – Milwaukee                          Stone Arch Brewpub – Appleton
    Fox River Brewing Co. – Appleton/Oshkosh                 The Brewing Projekt – Eau Claire
    Lakefront Brewery – Milwaukee                                    The Explorium Brewpub – Greendale
    Lazy Monk Brewing Co. – Eau Claire                            The Fermentorium – Cedarburg
    Milwaukee Brewing Co. – Milwaukee                            Titletown Brewing Co. – Green Bay
    MobCraft Beer – Milwaukee                                          Wisconsin Brewing Co. - Verona
    Port Huron Brewing Co. – Wisconsin Dells                           

    Posted by Wisconsin Brewers Guild at 1:02 PM | 0 comments


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