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DOOR COUNTY BREWING CO. ANNUNCES THE GRAND OPENING OF THEIR SECOND BREWERY AND TAP ROOM
Friday, June 30, 2017
    BAILEYS HARBOR, WI - After opening its doors just 4 years ago, Door County Brewing Co. announced today that its second Baileys Harbor tap room and brewery will open on Saturday, July 1st with a ribbon cutting ceremony at 11:00am. The tap room and brewery is located at 8900 State Highway 57.

    To accommodate an increase in customer demand, construction of the 7500 sq. ft. facility began in October of 2016. Founder John McMahon says that initially only the tap room and beer garden will be open in order to take advantage of a July 1st opening. “Our goal was to build a tap room that honored the agriculture history of Door County and Wisconsin and I think we did just that,” says McMahon. “There are many traditional agriculture elements incorporated into the construction, including over 8500 board feet of barn wood, beams and corrugated metal from barns in Northern Wisconsin and 1500 bricks from the early 1900s. We also mixed straw into our plaster for added texture. In addition, we installed a fireplace inside the taproom and a fire pit in the beer garden to bring warmth and comfort to the space. Even though it’s a larger space than our current location, we paid attention to keeping the new building intimate while adding 60 more seats indoors and 60 outdoors in the beer garden to accommodate extra seating in the busy spring, summer and fall months.” McMahon concluded that the new tap room is designed to improve efficiency by adding 24 taps divided into two sections for quicker service.

    Door County Brewing Co.’s 15-barrel brewing facility will open in the fall. “With such a demand for brewing equipment it takes months to receive it, so in the meantime we will continue to brew draft at our current Baileys Harbor location, just down the road,” says Danny McMahon, Founder and Head Brewer. “Once our new facility is up and running, we will turn our current brewery into a wild and mixed fermentation space.” When operational, the new brewery will have the capacity to brew up to 10,000 barrels a year. In addition to draft, Door County Brewing Co. will be adding both a bottling and canning system to the new facility in 2018.

    Posted by Wisconsin Brewers Guild at 1:55 PM | 0 comments
Artist Selected for Downtown Brewery Mural, Work Underway
Sunday, June 25, 2017
    STEVEN POINT, WI - Work began Tuesday evening on a new downtown mural. The west-facing wall of the Galaxy Comics Games & More building (925 Clark Street) will be home to a new installation celebrating the 160th anniversary of the Stevens Point Brewery through an iconic mural that will serve as a landmark for both locals and visitors celebrating their time in Stevens Point.


    A design committee consisting of members of the Stevens Point Brewery, CREATE Portage County, and the Stevens Point Historic Preservation/Design Review Commission selected Chicago-based fine artist Nick Goettling to complete the installation. With public art in Portland, Washington state, and Chicago and past partnerships with the Chicago Museum of Science & Industry, Clif Bar, and Lagunitas --Goettling offered a strong concept and portfolio that aligned with the goals of the project.


    "I don't just want my work to remind passersby that they've been brewing in Stevens Point since 1857," said Goettling. "I want to inspire the people who live there and visitors alike to really think about the decades of locally-grown knowledge, skills, and ingredients that go into a pint of Stevens Point beer. It's nodding to the past while looking forward."


    Coming to a decision was not easy, according to Stevens Point Brewery Director of Marketing Julie Birrenkott. "The outpouring of amazing ideas, ingenious designs, and creative talent really humbled us. We are pleased that artists as far as Brazil and New Zealand wanted to commemorate Wisconsin brewing history. We're most impressed by all the local artists who spent hours and hours coming up with world-class designs that we would have loved to see in a public space. The applicant pool is not just incredibly talented - they are passionate about what we do."


    The project was designed to commemorate the Brewery's 160 years of exceptional beverage-making in Stevens Point, which predates the incorporation of the city itself. Eager to contribute to local placemaking goals, the Brewery partnered with CREATE Portage County to add to their growing downtown mural collection.


    The open call for artists was announced in late February. The organizers received submissions from 29 talented artists and designers from around Wisconsin, the United States, and the world.


    "Many of the exceptional submissions we received fell into two categories," said Greg Wright, Executive Director of CREATE. "Some created incredibly-detailed depictions of the history of the Stevens Point Brewery, while others offered modern interpretations of the Brewery's icons and its place in the community. Nick gave us the best of both worlds, while also coming up with a 'visual hook' we had not seen before."


    Goettling will be working on the mural for the next few weeks. Residents are encouraged to visit the site to watch the installation take place. A public dedication of the completed mural will be held on a date TBD in mid-July.


    The Stevens Point Brewery and CREATE Portage County would like to thank all artists for their thoughtful submissions. The resulting mural will not just be for the Stevens Point Brewery, but for the whole community, for everyone who helped spread the word, who submitted an original artwork, or simply enjoys Wisconsin craft beer.



    Posted by Wisconsin Brewers Guild at 4:15 PM | 0 comments
FORMATION OF NEW WISCONSIN CRAFT BEVERAGE COALITION ANNOUNCED
Wednesday, June 21, 2017
    MADISON, WI - The formation of an alliance of Wisconsin’s independent craft beverage producers was announced today in the state capital. The Wisconsin Craft Beverage Coalition (WCBC) will be the not-for-profit trade assocation whose mission is to promote, protect, and defend Wisconsin’s vibrant craft beverage industry. The founding members are comprised of three trade associations that collectively represent over 300 small and independent Wisconsin businesses that contribute a combined economic impact of over $2 billion in Wisconsin. The Wisconsin Winery Association, Wisconsin Brewers Guild, and the Wisconsin Distillers Guild are charter members of the organization.

    By uniting the small breweries, wineries and distilleries from across the state, the Wisconsin Craft Beverage Coalition will serve as a unified voice to help educate policy makers at the state and local level about the economic, employment, and tourism opportunities that local craft beverage producers provide to their communities.

    The Coalition will work to promote legislation that will allow Wisconsin’s craft beverage industry to grow and thrive and will raise awareness of all legislative and special interest proposals that would harm our small businesses. Protecting and maintaining market access and expanding consumer choice is essential to the sustainability and health of our industry.

    For More Information, please contact any of the following Board Members:

    Alwyn Fitzgerald, President, Wisconsin Winery Association, Fisher King Winery, 1105 Laser Street, Verona, WI 53593
    (608) 438-4026

    William Glass, President, Wisconsin Brewers Guild, The Brewing Projekt, 1807 N. Oxford Avenue, Eau Claire, WI 54703
    (715) 456-2486

    Brian Sammons, President, Wisconsin Distillers Guild, Twisted Path Distillery, 2018 S. 1st Street, Milwaukee, WI 53207
    (414) 405-8900

    Posted by Wisconsin Brewers Guild at 4:14 PM | 1 comments
CAPITAL BREWERY RELEASES CORP HAPPY TRAILS ALE
Wednesday, June 7, 2017
    MIDDLETON, WI - Do you like to mountain bike? Do you like India Pale Ales? Do you want to support mountain bike trail building in Dane County?

    Capital Brewery Co., Inc. has teamed up with the Capital Off-Road Pathfinders (CORP) to offer Capital Off Road iPa. A portion of the sales through September 14, 2017 will go toward building and maintaining local mountain bike trails.

    It is only available on tap in the Capital Brewery Bier Garten.

    “Capital Brewery has been one of our biggest supporters over the years, whether by raising money, hosting events, or supplying something cold to drink after a ride. And with the Bier Garten just a ten-minute ride from the Pleasant View trailhead, this makes it remarkably easy to give back to the trails you love,” stated Jon Augspurger of CORP.

    “This all started about 7 years ago with 3 or 4 six packs that Capital donated to a Blackhawk Ski Hill fundraiser. We are happy to assist with this noble cause,” stated Scott Wiener, President of Capital Brewery, and Co-Founder of the Capital Brewery Bike Club. “We support all types of bicycling, and ‘mountain biking’ is one of the fastest growing segments of the sport,” he added.

    Posted by Wisconsin Brewers Guild at 9:17 AM | 0 comments

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