News/Press

WISCONSIN CRAFT BREWERIES RAISE THE FLAG FOR INDEPENDENCE
Wednesday, November 14, 2018

In advance of “Small Business Saturday”, craft breweries across the state are raising a flag and awareness for the independent craft breweries of Wisconsin.

WISCONSIN, STATEWIDE - In advance of the holiday shopping season, craft breweries across Wisconsin are raising a flag to help beer lovers identify craft beers that are independently produced in the state. Nearly 30 breweries will hoist a flag at 10 am on November 20^thbearing the Brewers Association’s “independent craft” seal. The Brewers Association is the not-for-profit trade group which advocates for small and independent craft brewers across the nation.

The independent craft seal has been adopted by independent craft breweries in Wisconsin to help consumers identify which beers on retail shelves and taps are genuinely produced by independently owned craft breweries. The Wisconsin Brewers Guild, the not-for-profit trade association for Wisconsin’s small and independent craft breweries is adding its support to the initiative.

Additionally, small and independent craft beer retailers across the state will be recognized for their support of and commitment to Wisconsin craft beer. In appreciation for their shared goal of making Wisconsin “A Better State of Beer”, retailers of Wisconsin craft beer will be presented with Wisconsin Brewers Guild wall tackers signifying to consumers that their establishments are reliable Wisconsin craft beer destinations.

“Our taprooms are the ‘test labs’ to share product innovations with consumers but our retail partners are vital to taking those products to a broader consumer audience.” said Mark Garthwaite, Executive Director of the Wisconsin Brewers Guild. “As an organization, we felt it was important to add emphasis to the significance of the Independent craft seal by extending its meaning beyond the brewery. Small and independent retailers are important to us and they are important for providing consumers with more choice.”

The flags, bearing an icon of an upside down beer bottle emblazoned with “independent craft”, will be flown at a number of breweries just in time for “Small Business Saturday”, one of the busiest shopping days of the year. Small Business Saturday is a reminder to holiday shoppers to visit the small and independent businesses in their communities during the holiday season.

Participating Breweries:

Badger State Brewing Co. – Green Bay PUBLIC Craft Brewing Co. – Kenosha

Bavarian Bierhaus – Glendale Red Eye Brewing Co. – Wausau

Biloba Brewing Co. – Brookfield Rocky Reef Brewing Co. – Woodruff

Capital Brewery – Middleton Sand Creek Brewing Co. – Black River Falls

Central Waters Brewing Co. – Amherst Second Salem Brewing Co. – Whitewater

Dead Bird Brewing Co. – Milwaukee Sprecher Brewing Co. – Glendale

Delafield Brewhaus – Delafield St. Francis Brewery – St. Francis

Eagle Park Brewing Co. – Milwaukee Stillmank Brewing Co. – Green Bay

Enlightened Brewing Co. – Milwaukee Stone Arch Brewpub – Appleton

Fox River Brewing Co. – Appleton/Oshkosh The Brewing Projekt – Eau Claire

Lakefront Brewery – Milwaukee The Explorium Brewpub – Greendale

Lazy Monk Brewing Co. – Eau Claire The Fermentorium – Cedarburg

Milwaukee Brewing Co. – Milwaukee Titletown Brewing Co. – Green Bay

MobCraft Beer – Milwaukee Wisconsin Brewing Co. - Verona

Port Huron Brewing Co. – Wisconsin Dells

Posted by Wisconsin Brewers Guild at 1:02 PM

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In advance of “Small Business Saturday”, craft breweries across the state are raising a flag and awareness for the independent craft breweries of Wisconsin.

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