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Horny Goat Brewing Co. and Fireball Whiskey raise $1,137.80 for ALS
Wednesday, October 15, 2014
    Milwaukee, Wis. - Teaming up with Fireball Whiskey, Horny Goat Brewing Co. put its own spin on the "ALS Ice Bucket Challenge" with a fundraising event on Sept. 28 that raised $1,137.80 for the Wisconsin chapter of the ALS Association. Horny Goat rented a dunk tank for its "Fire and Ice" event and charged patrons to dunk local Milwaukee celebrities like Cousin Ed from FM 106.9, along with also doing a 50/50 raffle and donating 5 percent of sales that day.

    Amyotrophic Lateral Sclerosis (ALS) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. The progressive degeneration of the motor neurons eventually leads to neuron death and the inability of the brain to initiate and control muscle movement. Patients in the later stages of ALS may become totally paralyzed.

    The ALS Ice Bucket Challenge went viral on social media during July and August. Since then, more than 1 million people, including celebrities, politicians and organizations have shared videos of themselves on social media participating in the challenge. In August, the ALS Association announced that in just one-month's time, it had received more than $100 million in donations.

    Horny Goat's "Goat Gives Back" is a monthly fundraiser during which the brewery donates 5 percent of all revenue from 10 a.m. to 4 p.m. to a selected charity. For more information on Horny Goat's involvement with ALS and other charities, contact Marketing Manager Matthew Capaul, at matt@hgbrewing.com.

    About Horny Goat Brewing Co.
    Horny Goat Brewing Company was launched in January 2009 and debuted their initial three brews in April 2009: Exposed (a farmhouse ale), Belgian Style Wheat and Hopped Up 'N Horny (pale ale). In 2010, the brewery opened Horny Goat Hideaway - one of Milwaukee's top-rated destinations for craft beers, "pub grub" and sand volleyball leagues. Horny Goat supports many local charitable causes with its monthly "Goat Gives Back" fundraisers. For more information, visit www.hornygoatbrewing.com.

    Posted by D.L.Schiller at 8:27 PM
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