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Wisconsin Brewing Company to introduce Beer #008 — and seek out a name for it — at Rhythm & Booms!
Tuesday, July 1, 2014
    This year’s Rhythm & Booms offers a new location, a new venue, new entertainment — and thanks to sponsor Wisconsin Brewing Company, a new brew to enjoy it all with! The brewery’s latest creation, a beer currently known only as #008, will make its world debut at the event.

    "Rhythm and Booms is a major event for all of southcentral Wisconsin, and we couldn’t be more proud to be a part of it," said WBC president Carl Nolen. "So we wanted to mark the occasion with a major event of our own — the introduction of #008. This is an awesome beer that truly reflects the essence of Wisconsin — it’s got a wonderful flavor, a crisp, clean and refreshing taste; this is a beer that’s really fun to drink. We think it’s something special, and what better way to roll it out than at one of Madison’s biggest special events?"

    #008, a Munich-Helles lager, will be featured at beer stands along John Nolen Drive during Rhythm & Booms, along with the brewery’s popular #002 American I.P.A. and #007 Zenith, a farmhouse saison. But Wisconsin Brewing Company doesn’t just want people to taste #008 and enjoy it — they’re also looking for a NAME.

    "We’re proud to be a part of this community," said Nolen. "And we want our beers to reflect that. A great way to do that is to ask our community to help us out with a name. So we’re asking folks to try it, taste it, and hopefully be inspired enough by it to help us decide what to call it!"

    The brewery has made it easy to throw your ideas into the ring. During the event, people can text "beer" to 20357, or simply stop by Wisconsin Brewing Company’s booth next to the Main Stage, where brewery representatives plan to display name entries that are submitted throughout the event, to help fuel creativity and inspiration.

    "Let your ideas flow," encouraged Nolen. "#008 is a truly great beer, and it deserves a truly great name!"

    Wisconsin Brewing Company opened November 1, 2013 in Verona, Wisconsin with a state-of-the-art facility and a passion for the state of Wisconsin and great craft beer. That pride is demonstrated with beers true to Wisconsin’s brewing legacy, created by award-winning Wisconsin brewmaster Kirby Nelson, in a brewery that is made almost entirely with Wisconsin-crafted parts provided by Wisconsin-based companies.

    Wisconsin Brewing Company
    1079 American Way
    PO Box 930397
    Verona, WI 53593
    Ph: 608-848-1079
    Site: wisconsinbrewingcompany.com

    Posted by D.L.Schiller at 12:31 AM
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