News/Press


Point's New Spring Seasonal Has The Magic Touch
Friday, February 6, 2015
    STEVENS POINT, Wis. February 6, 2015– Apricadabra! Say the magic word and enjoy a magic moment when you savor Apricadabra Apricot Wheat Ale, the refreshing new spring seasonal beer from the Stevens Point Brewery.

    Delightful, aromatic and perfectly balanced, Apricadabra Apricot Wheat Ale is being introduced during February in six-packs and 12-packs of 12-ounce NR bottles, 12-ounce can 12-packs and on draft wherever Point’s handcrafted beers are sold.

    Brewed using caramel and Vienna malts, malted white wheat, El Dorado hops and fresh apricot juice, Apricadabra Apricot Wheat Ale is a traditional unfiltered Bavarian hefeweizen ale displaying a hazy, golden straw color. Point Brewmaster Gabe Hopkins and his team of brewers ferment the beer using an authentic hefeweizen yeast imported from Bavaria, and lightly spice it with El Dorado hops.

    Beer and fruit are a natural combination, according to Hopkins. In the case of Apricadabra, the apricot complements the malted white wheat well, he said. “The beer offers a hint of apricot flavor and aroma combined with traditional hefeweizen flavor characteristics. The wheat lends a delicate crispness to the beer, which is light in body but quite big on flavor and aroma,” he said. The El Dorado hops, a relatively new variety from Washington State’s Yakima Valley, America’s premier hop-growing region, pairs well with fruit and is equally suitable as an aroma or bittering hops, Hopkins added. “With a pleasant nose, fruity finish and mild hop bitterness, it’s a perfect session beer for a warm spring evening.”

    Fruit beers, including fruit-flavored wheat beers, have always been a popular segment of the growing craft beer market and are especially trendy today, reported Joe Martino, Stevens Point Brewery Managing Partner. “Brewing a wheat beer with apricot is something a bit different, and it gives our new spring seasonal that magic touch that we believe will delight our audience as spring arrives,” Martino said. “Discovering unique flavors is what craft beer enthusiasts like to do and Apricadabra Apricot Wheat Ale delivers the goods.”

    Posted by Wisconsin Brewers Guild at 9:36 AM
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